Metromix Summer Festival Campaign

CREATIVE STRATEGY:
Summer festivals are one the great rewards of surviving through Chicago’s bitter winters. In this campaign to drive traffic to the Metromix online summer festival guide, we crafted a visual style reliant on iconic images of the festival experience (wristbands, hand stamps, food on a stick, etc.). Colorful and unique typography and custom photography against a black background provided striking visual impact and appeal in print and online, as well as through event activation displays.

RESULTS:
Metromix saw a 43% increase in site traffic to the festival guide over the prior year. In addition, this unique visual approach, when applied to their festival onsite activation efforts, helped attract people to the Metromix booth, allowing them to directly engage their audience and build upon their email and mobile registration lists.

PRINT ADS